Destination Bryan will kick off the holiday season with its annual Lights On! ceremony on Friday, November 20 starting at 6 p.m. We invite the community to help us switch on the thousands of lights in Downtown Bryan including Christmas trees which anchor both the north and south ends. Join us in front of the Queen Theatre on Main St at 6:30 p.m. for the official countdown. 


starting at 6 P.M. 

  • Holiday music by The Salvation Army Band, Texas A&M Singing Cadets and SFA Middle School Orchestra sponsored by West Webb Law.

  • Free holiday goodie bags with pre-packaged cookies sponsored by the Woman’s Club of Bryan. 

  • Holiday themed photo booth stations with free professional photography by Fig-Mint Photography. Attendees will receive two professional digital images after the event. Sponsored by RELLIS Academic Alliance and Courtney Boring State Farm Agent.

    • Old Bryan Marketplace - Photobooth designed by Old Bryan Marketplace

    • La Salle Courtyard - Photobooth designed by Bird’s Nest Gifts & Antiques

    • Caffe Capri - Photobooth designed by Party Time Rentals

    • Christmas Tree at corner of 22nd St. and Main St.  

  • Send letters to Santa by dropping them in the mailboxes at Carnegie History Center Plaza, Lake Walk Town Center and the Brazos Valley Museum of Natural History.  Download a letter template here.

  • Restaurants and retail open late.

Mail Your Letters to Santa!

Are you hoping for something special from Santa this year? Drop off your Holiday wish list at one of the Santa Mailboxes located through Bryan. Don't forget to include your address so Santa can write back to you! 

Mailboxes will be up from 11/20 - 12/14 at the Carnegie History Center Plaza in Downtown Bryan, Lake Walk Town Center and the Brazos Valley Museum of Natural History. 

Download pdf version of letter here.

Thank you to Texas A&M University Fabrication Laboratory for building the mailboxes! 


COVID-19 Protocols

Please practice safe guidelines while out in public. Self-screen before leaving the house and stay home if you are sick or have any COVID-19 symptoms. Please wear a face mask or covering. Stay at least 6 feet away from others outside your party at all times, inside and outside. Follow the rules of the businesses and all directions from employees. Wash or sanitize your hands before interacting with items or employees and after paying. 

Here are some preventative actions to help slow the spread of COVID-19:

  • Stay home when you are sick, except to get medical care.

  • Cover your coughs and sneezes with a tissue, then throw the tissue in the trash.

  • Wash your hands often with soap and water for at least 20 seconds, especially after going to the bathroom; before eating; and after blowing your nose, coughing, or sneezing. If soap and water are not available, use hand sanitizer.

  • Avoid touching your eyes, nose, and mouth with unwashed hands.

  • Clean frequently touched surfaces and objects daily

  • Carry and use hand sanitizer regularly, especially before eating.

  • Individuals may not be in a group larger than 10 individuals (including those within the individual’s household). Within these groups, individuals should, to the extent possible, minimize in-person contact with others not in the individual’s household. Minimizing in-person contact includes maintaining 6 feet of separation from individuals. When maintaining 6 feet of separation is not feasible, other methods should be utilized to slow the spread of COVID-19, such as washing or sanitizing hands frequently, and avoiding sharing utensils or other common objects.

  • Individuals should maintain 6 feet of separation from others outside the individual’s group.


Before coming to First Friday please remember to self screen if you have the possible following COVID-19 symptoms: 

  • Cough

  • Shortness of breath or difficulty breathing

  • Chills

  • Repeated shaking with chills

  • Muscle pain

  • Headache

  • Sore throat

  • Loss of taste or smell

  • Diarrhea

  • Feeling feverish or a measured temperature greater than or equal to 100.0 degrees Fahrenheit

  • Known close contact with a person who is lab confirmed to have COVID-19

  • Individuals aged 65 or older are at a higher risk of COVID-19. To the extent possible, avoid being within 6 feet with individuals aged 65 and older. Individuals aged 65 and older should stay at home as much as possible.


In compliance with Gov. Abbott’s face covering order, everyone over the age of 10 shall wear a face covering over the nose and mouth when inside a commercial entity or other building or space open to the public, or when in an outdoor public space, wherever it is not feasible to maintain six feet of social distancing from another person not in the same household.